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The MADE campaign shines a spotlight on the achievements of Canadians who bring exceptional stories to life, and encourages audiences to discover and celebrate their work.

Please monitor this page for updates. We will share any identified MADE in Action that may contribute to enhancing our national audience's discoverability and engagement with CanCon.

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Share and support ‘Canadian Voices-Canadian Choices’

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Key take aways:

  1. to resolve distribution issues in a sustainable manner, it is essential to tackle the structural problems throughout the entire value chain, both upstream and downstream of distribution.

  2. The future of the Canadian audiovisual industry must be built upon an audience-focused national strategy

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